Effective Date: August 14, 2026
1. Introduction
Tus Ojos Inc. uses cookies and similar technologies to operate and secure the Tus Ojos Eyecare website, remember user preferences, understand website performance, and, where enabled, support advertising and campaign measurement.
2. What Is a Cookie?
A cookie is a small data file or similar identifier that may be stored through your browser or device when you interact with a website. Other technologies may perform similar functions, including local storage; tags; pixels; software development tools; advertising identifiers; and analytics technologies.
The specific services actually installed on the Tus Ojos website are identified and maintained in the Cookie Preference Center.
3. Strictly Necessary Technologies — Always Active
These support fundamental website functions and may include security; authentication; fraud prevention; bot prevention; website routing; session functionality; form submission; cookie preference storage; language preferences; and essential accessibility preferences.
Because these technologies are necessary to provide requested website functionality, they ordinarily cannot be disabled through the Cookie Preference Center.
4. Functional Technologies — Optional
Functional technologies may remember optional preferences such as preferred website language; preferred location; interface settings; optional accessibility settings; and convenience features. Disabling them may cause certain optional features not to function as intended.
5. Analytics Technologies — Optional
Analytics technologies may help Tus Ojos understand pages viewed; website traffic; general traffic sources; device category; website performance; navigation patterns; non-sensitive conversion activity; and technical errors.
Analytics must be configured so appointment and contact-form values are not intentionally transmitted as analytics data.
6. Advertising and Marketing Technologies — Optional
Tus Ojos may use advertising technologies to measure advertising effectiveness; understand campaign performance; perform attribution; reach general audiences; or support appropriately configured advertising.
Advertising technologies must not intentionally receive sensitive information entered into appointment or contact forms.
7. Information That Must Not Be Sent to Advertising Platforms
The website implementation prevents advertising and ordinary analytics platforms from intentionally receiving form data such as first or last name; email address submitted in a form; phone number submitted in a form; appointment date; reason for appointment; free-text communication; prescription data; medical symptoms; payment-card information; or other sensitive form content.
8. Your Choices
The website provides three clear options: Accept Optional Cookies, Reject Optional Cookies, and Customize.
Rejecting optional cookies does not prevent browsing the website; viewing office information; calling an office; texting an office; accessing accessibility information; or submitting an appointment request.
9. Changing Your Choices
You can reopen Cookie Preferences from the footer at any time. Changing preferences modifies future use of optional technologies to the extent technically feasible and legally required.
10. Browser and Device Privacy Signals
Browsers and devices may provide additional privacy controls. Where applicable law requires recognition of a qualifying universal opt-out preference signal, Tus Ojos configures its systems accordingly. New Jersey law expressly contemplates universal opt-out mechanisms for certain covered processing when its requirements apply.
11. Third-Party Providers
The Cookie Preference Center identifies only providers actually deployed on the production website. Possible vendors are not listed merely because Tus Ojos might use them someday.
Before a new analytics, advertising, heatmap, chat, session-recording, or tracking technology is added, it undergoes internal privacy review and is assigned to the correct consent category.
12. Updates
Tus Ojos may update this policy as technologies or business practices change. The current effective date appears at the top.
13. Contact
Questions concerning cookies or privacy: contact@tusojoseyecare.com, subject Privacy Request.
Tus Ojos Inc., 412 W Lehigh Ave., Philadelphia, PA 19133, United States